BUSINESS MANAGEMENT

"Put your heart, mind, intellect and soul even to your smallest acts. This is the secret of success. " - Swami Sivananda

Business Management

Running a business is hard work. Not only do you need to focus on whatever it is you are selling, you need to focus on growing your business. How many times have you seen a business open, do well, expand, and then fold? Too many times to count, I'm sure. Most of the time, businesses fail because they lack a foundation. A lot of businesses, especially start ups, take off with a bang and start running. Often they think business management is for bigger companies and it doesn't apply to them. The reality is that business management applies to every business owner. Securing your foundation assists you in building a stronger business, and having a strong business provides for sustainability, of both your business and your life. Let us take out the guess work and get you started in the right direction or get you back on track.

Design

Who needs a media kit? You do! What is

a media kit? We've got the answers and we can get you up to speed. We can also help you get it out there. We offer graphic design services for all of your marketing collateral needs. In today's digital world, it's more important than ever to have the right collateral for your business. Fliers, logos, posters, decals, business cards, email/fax templates, press releases, media kits, dossiers, letter head ... If you can imagine it, we can create it!

Assess/determine design needs
Logo definition/creation
Website/graphic design
Identify/create collateral needs
Media/press kit creation with embedded links
Photography and photo processing for your print and/or digital needs

Some people think business development is about sales, some think it's about relation-ships, and some think it's about profit. Really, it's about all of these aspects and more. Business development is the science of making your business sustainable, which directly effects your profit.

Business Development

What is branding? Branding is

the identity of your company. It is the first impression and the reminder. It is more than your logo or the typeface you use. Your branding identifies who you are and what is important to you. Branding is established through your advertising and marketing collateral as well as the design and decor of your business space. It is reinforced through your actions, your communication, your employees, your management style, your verbiage, and your appearance. Whether you are a new company starting out or a seasoned one looking to redefine your public presence, we can help you arrive in style!

Branding

With today's many advertising options, it's challenging to know which avenue is best for your business. We can help you determine what your target market(s) is and assist you in choosing which publication or online site is best for your market. We can create a budget and advertising plan for you which will increase revenue and attract new clients.

Advertising / Social Media

We will explain it all and help you decide which platform is best for your business. We can set up your accounts, maintain, and manage them or teach you how to use social media for your business.

Assess/determine whether print, web, or radio is best for your business
Research/report external advertising opportunities
Design/create ads for print or web
Negotiate financial contracts with advertisers
Manage relationships and communication with advertisers on your behalf

Budget planning/management
Strategic planning/management
Marketing & Sales planning
Entrepreneurship management

Brand strategy
Brand identification and definition
Determination of colour palette and typography
Brand implementation via collateral and marketing
Brand execution through design, decor, and training

Perhaps you desire editing assistance but don't need a full time editor or perhaps you've been working on your blog for so long you can't see straight anymore ... Ever have that experience where you know what you want to say only you're not quite sure how to say it? Or perhaps you just want someone else's eye balls on it for a final proof? We can assist you with all that and more! Whether it's a final proof on verbiage or colour design or perhaps a full scale edit, we'll get your piece polished and ready to shine.

Grammar/punctuation/spelling correction
Design proofing
Verbiage/copy assistance
Idea brainstorm
Planning structure/organization
Revise chronology
Enhance theme/meaning
Assistance in improving its clarity, impact, flow, meaning, and readability

Administrative

Marketing

Do you need a $20k marketing campaign for your acupuncture business? Probably not. We'll help you ascertain the best strategy and plan for your budget and your needs. If you want to grow your company and attract new clients/customers, you will need to develop a strategy and a plan. We can help you do this through a simple Q & A process. We'll take you step by step and assist you in developing a marketing strategy perfect for your company. Next we'll put that strategy into action and develop a simple plan for you to follow.

Marketing strategy/management
Marketing plan/management
Plan implementation

Operations

Does your company operate as

smoothly as you think it should? Do your managers know their job descriptions? Do your partners know what is expected of them? We can help get your internal office working effectively and efficiently. Our areas of expertise include the following: interior design/contracting services, luxury retail, day spa, alternative healing therapies, artist/performer/musician,restaurant/night club, and event production.

Develop/create policies and procedures
Develop/create staff contracts and manuals
Define/manage efficient office systems
Solicit, interview, hire, train, mediate, and terminate staff
Project management